The Betrayed Arcade

My role: Art Director |
Client: Eaton

The Betrayed Arcade was a lead generation promotion featured on switchon.eaton.com. IT professionals were given the chance to save their favorite Eaton desk toy from elimination by playing games to earn points. More points meant a better position on the leaderboard. At the end of the promotion, the toy in last place was eliminated. But, if the toy you played for came in first place, you had a chance to win that toy. The promotion acted as an incentive to build brand familiarity and generate qualified leads with the potential of turning into sales.

Image 1 Image 2 Image 3 Image 4 Image 5 Image 6 Image 7