Claw O-Matic 2

My role: Designer |
Client: Eaton

Claw O-Matic 2 was a lead generation promotion featured on switchon.eaton.com. Building on the success of the first Claw O-Matic, the Eaton desk toys reprised their starring roles as prizes within our unique claw machine. Instead of inserting quarters for a chance to win, participants were presented with a fun fact or multiple-choice trivia question about Eaton's offerings that they might not have known. After reading the information or answering the question, participants were offered the chance to download white papers on the same subject (though not required to). While there was one lucky grand prize winner, all users had a chance to score one of the desk toys and have it mailed directly to their desks!