Common Threads

My role: Art Director |
Client: Sanofi Genzyme

Common Threads is an online community for people living with relapsing MS who have been prescribed AUBAGIO (teriflunomide) and their care partners. All members get access to monthly topics focused on living well and keeping positive. Extra support is offered from peers and healthcare professionals in the form of stories, tips, hope, and inspiration. Those that are just beginning treatment are welcomed to the community with AUBAGIO & You, a comprehensive program designed to support members throughout the first year of their treatment journey.

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Monthly content

Seriously. Lot’s of monthly content. Members are welcomed to explore new content encouraging them to live well.

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Community Pulse

Members are encouraged to share their feelings with the rest of the community. Once shared, other members can interact by reacting to those feelings.

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Mobile optimized navigation

MS patients suffer from vision and dexterity limitations. As a result, Common Threads is optimized with best practices for the mobile-first era.

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Iconography

Playful iconography helps differentiate Common Threads from the visually clinical competition.

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Email campaign

As members begin taking AUBAGIO, Common Threads will send emails once a week to provide helpful information and support.

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Ambassador photography

Photography is used to highlight and celebrate ambassador submitted content.

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