Desk Toy Decision

My role: Art Director |
Client: Eaton

Desk Toy Decision was a lead generation promotion featured on switchon.eaton.com. Piggybacking off of the presidential election year, we gave IT Professionals the opportunity to vote for the next Eaton desk toy. Before voting, users could view campaign videos, hear from supporters, and take a candidate matchmaker quiz. More importantly, if the toy you voted for won, you had a chance to win that toy. The promotion acted as an incentive for users to increase their knowledge of Eaton's products, brand, and value proposition, while at the same time generating valuable progressive profiling information.

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