My IT Empire

My role: Art Director |
Client: Eaton

My IT Empire was a lead generation promotion featured on IT professionals were able to build and design a fun infographic-style poster showcasing the IT world that they oversee. During the creation process a real-time build of the user's infographics appeared side-by-side with the questions they answered. The resulting profile allowed Eaton to follow-up with customized resources to further build brand preference. Select winners received a large 16x20 inch poster in the mail, while all participants had the ability to print and download a high-res PDF.