Tech Ticket to Ride

My role: Designer |
Client: Eaton

Tech Ticket to Ride was a lead generation promotion featured on switchon.eaton.com. In order to increase engagement with the Eaton brand, and deliver qualified leads, this was aimed towards both IT professionals (end-users) and potential resellers. With this ticket, one lucky winner and a friend received the VIP treatment with an all expense paid trip to SXSW 2013, the country's premiere technology, music, and film event.