Where's that Duck?

My role: Designer |
Client: Eaton

Where's that Duck was a lead generation promotion featured on switchon.eaton.com. Think Where's Waldo with a twist. Players searched for their favorite Eaton desk toy hidden within cluttered IT environments for a chance to win that toy and other fun prizes. The promotion acted as an incentive for users to increase their knowledge of Eaton's products, brand, and value proposition, while at the same time generating valuable progressive profiling information.